The company came out top in YouGov’s BrandIndex 2015 which asked respondents: ‘If you’ve heard anything about the brand in the last two weeks, through advertising, news or word-of-mouth, was it positive or negative?’
Wetherspoon scored 6.4 in the top buzz rankings of fast-food and pub chains, almost double that of Nando’s which was in second place.
Wetherspoon’s rating of 6.4 compared with Nando’s (3.9), Costa (3.9), Greggs (3.1) and Toby Carvery (2.5).
Wetherspoon’s founder and chairman Tim Martin said: “It is always good to come out top, especially against many other leading companies.
“The ironic thing is that we never judge Wetherspoon to be a brand. In fact, we make every effort possible to ensure that we are not seen as a brand, whether through individual pub names, individual design or a range of different beers at our pubs.”
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